Common SEO techniques can be broadly categorized into white-hat and black-hat SEO, with the former being recommended as it adheres to search engine guidelines. Here are some of the most prevalent SEO techniques.
White-Hat SEO Techniques:
- High-Quality Content: Creating informative, valuable, and engaging content.
- Technical SEO: Optimizing website code and ensuring all pages are discoverable by search engines.
- Link Building: Gaining backlinks from reputable sites through outreach and valuable content.
Black-Hat SEO Techniques (Not Recommended):
- Link Manipulation: Using automated tools to create backlinks.
- Keyword Stuffing: Overusing keywords in content.
- Cloaking: Showing different content to search engines than to users.
Additionally, here are some updated techniques for 2024:
- Discover Untapped Keywords on Reddit: Using Reddit to find long-tail keywords.
- Optimize for Google RankBrain: Improving user interaction signals like click-through rates.
- Update Old Posts: Refreshing and republishing outdated blog content.
- Write Compelling Titles and Descriptions: Crafting titles and meta descriptions that drive clicks.
- Broken Link Building: Finding and replacing broken links on Wikipedia with your own.
- Content Optimization for Social Shares: Creating shareable content to increase visibility.
These techniques aim to improve a website’s visibility and organic traffic by aligning with the search engine’s goal of providing the best user experience.
